Here's what I'd do if I was still boosting posts for my local business, hoping they convert to new local clients. A lot of local business owners are trying all the “standard social media advice” ✔️ Boost posts - which results in more views and likes but not actually new bookings. ✔️ Post consistently—which feels impossible sometimes because it is (this plan just doesn’t work for local business owners who wear all the hats already) ✔️ Pouring time into content that doesn’t seem to move the needle