"Our mission at Alo is to bring mind-body wellness to the world, and we are so excited to bring this to the metaverse with Roblox," said Danny Harris, cofounder of Alo. "This first-of-a-kind ...

Alo Yoga has unveiled a revamp of its sanctuary on Roblox, designed to bridge virtual wellness with real-world rewards.

The Alo Yoga store on Roblox. - Credit: Courtesy Image Courtesy Image The move is on brand for Alo. The Los Angeles -based company set up various Alo Houses in Southern California last year, complete ...

Alo Yoga has refreshed its sanctuary on Roblox. In a first for the platform, visitors to any of the brand’s 150 global stores can unlock exclusive in-game gear using near-field communication (NFC) ...

The Alo Yoga Sanctuary on Roblox is getting a refresh in partnership with Sawhorse. Originally launched in 2022, the Alo Yoga Sanctuary was the brand’s first step into the metaverse and has been ...

Meditation comes to the metaverse. Cheddar's Chloe Aiello reports on the brand presence of Alo Yoga in the virtual gaming platform Roblox.

The launch was created in collaboration with Sawhorse Interactive, which also helped create Alo Yoga’s Sanctuary on the Roblox gaming platform last year.

Innovation of the Week is a series highlighting retail initiatives that have caught the eye of our team. Every week, we bring you new ideas and case studies across consumer, technology, sustainability ...