Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Crafting a press release is only the first step. To maximize visibility and results, you need a press release distribution strategy that is intentional, timely, and measurable. That’s where Business ...

The distribution channel expansion strategy by vendors will offer immense growth opportunities. To make most of the opportunities, market vendors should focus more on the growth prospects in the ...

You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic ...

Anne Coughlan is an Emeritus Professor of Marketing, at the Kellogg School of Management. She joined the faculty in 1985. Dr. Coughlan's main research interests are in the areas of distribution ...

Amazon appears to be single-handedly taking over the retail world, but what’s less well known is that a good portion of the products displayed on Amazon’s endless pages are actually offered up by more ...

Leadership transition strengthens Lenovo’s channel strategy as Kirat Khara steps into a regional role Lenovo has announced the appointment of Astrid Groves as Director Distribution & Commercial ...

NEW YORK, NY / ACCESSWIRE / October 5, 2020 / The insurance industry has received a major wake-up call in the form of the recent digital transformation accentuated by the coronavirus pandemic.

Walk down any supermarket aisle. What do you see? Brands, brands, and more brands. And, individually, each has its own equity—along with consumer appeal, value, unique brand-defining characteristics, ...

With 80 percent of Dell EMC’s federal sales coming via the channel, the company is creating a new distribution model while adding partner resources and reducing complexity when selling into the highly ...

Broadening Sabre's focus beyond North America and corporate New APIs for hotel merchandizing Efforts on standardizing sustainability data Sabre called lodging and ground distribution a "significant ...